Devices.
The structural pieces that ship across detectlead.com, grouped into dropdowns. Open a category to see every working component in it: timers, modals, quizzes, screeners, sliders, charts, calculators, maps, brain SVGs. Embedded widgets are the live page, isolated.
Conversion, CTA & Nav 10 components
Structural pieces that ship across the funnel: timers, modals, sticky bars, price treatments, capture, breadcrumb.
Countdown Timer · modal + dock
Two-state offer device. Big red 48px Georgia timer in the modal, 24px in the dock. SessionStorage preserves state across page navigation. The demo below is a real ticking timer running on this page right now.
Live on 19 pages: baby-proof · easy-wins-adult-vitamins · easy-wins-baby-food-brands · easy-wins-baby-food-ingredients · easy-wins-chalk · easy-wins-clothing · easy-wins-grandparents · easy-wins-kids-vitamins · +11 more
Modal Overlay
Full-screen z-9999 overlay with centered card, dimmed background, X-close. Locks page scroll while open; click outside or X to close.
Live on 74 pages: baby-proof · home-v2 · pdp-fullkit · devices · check-your-dish · 187-lead-cases · alpine-construction-case-study · awareness-is-the-prevention · +66 more
Sticky Dock
Persistent floating CTA in the bottom-left, paired with a modal as its minimized state. Big red countdown timer is the standout. The demo below is the same markup as the live one, statically positioned so you can see it.
Live on 33 pages: baby-proof · home-v2 · pdp-fullkit · check-your-dish · 187-lead-cases · diy-weekend-warrior · doctor-test-advertorial · firsttest-parent · +25 more
Sticky CTA Bar
Bottom-row persistent buy bar. Smaller footprint than the dock — single horizontal strip with copy + a CTA button. Best on PDPs and advertorials.
Live on 34 pages: baby-proof · home-v2 · pdp-fullkit · devices · check-your-dish · 187-lead-cases · diy-weekend-warrior · doctor-test-advertorial · +26 more
Price Strike
Was/now pricing pattern. Strikethrough on original, bold present.
Live on 2 pages: baby-proof · devices
Email Capture · Klaviyo
Inline email capture form, posts to Klaviyo list. The Baby-Proof flow uses list QVkbKh. Add a hidden subscribe-source for attribution.
100-page field manual, free.
Live on 46 pages: home-v2 · pdp-fullkit · devices · babyproof · 187-lead-cases · admin-payouts · affiliates · assess · +38 more
Claim My Download Pack
Full email-capture component composing the 6-tool download pack: Baby-Proof calc, Blood Lead calc, Baby Food Database, Bottle Review Sheet, Leaducational Pages, Lead Framework Book. Posts to Klaviyo list RPxSkQ (Download Pack Subscribers). On success, the 6 download links reveal in place. FluoroSpec excluded from the pack (it is the buy).
i made these. they are free.
six tools my family uses to keep our kid under the fda action threshold. type your email. you get all six on this page in two seconds.
- 1. Baby-Proof Lead Risk Calculatoran 8-question read of your house. returns a risk band you can defend to a pediatrician.
- 2. Blood Lead Calculator1,370 foods scored by purity labs with icp-ms. type what your kid ate this week, get µg/day vs the fda irl.
- 3. Baby Food Database18,000 lots, updated daily. search by brand, ingredient, lot.
- 4. Baby Bottle Review Sheetevery bottle on the market scored on lead and the substances that show up next to it.
- 5. Leaducational Pages2,165 dishes scanned with a niton xl5 plus, sorted by brand and pattern.
- 6. Lead Framework Book106 pages. learn, examine, abate, detox, live. the parent protocol that runs the whole house.
here you go. six things, one tab each.
i copied your email to the list. the first email lands in a couple minutes. open the pack below now.
- 1. Baby-Proof Lead Risk Calculatoran 8-question read of your house and a band you can defend to a pediatrician.open →
- 2. Blood Lead Calculator1,370 foods scored by purity labs with icp-ms.open →
- 3. Baby Food Database18,000 lots. search by brand, ingredient, lot.open →
- 4. Baby Bottle Review Sheetevery bottle on the market scored on lead.open →
- 5. Leaducational Pages2,165 dishes scanned with a niton xl5 plus.open →
- 6. Lead Framework Book106 pages. learn, examine, abate, detox, live.open →
bookmark this page. the database and the leaducational pages update almost every day. the bottle sheet and the dish list grow as the lab finishes new runs.
or, if you want, grab a kit.
the information is free. the kit is for parents who, after reading the framework, decide they want to walk around the nursery with a drop bottle tonight. one drop of fluoro-spec on the painted side of a plate. if it's lead, it glows green in seconds. no lab.
see the drip kit, $50 →Live on 2 pages: download-pack · devices · rolling out to 43 entry pages pending Eric review
Spinner
Lime-accent rotating spinner. Use during async fetches (Supabase lookups, ZIP screener results, cart updates).
Live on 49 pages: baby-proof · home-v2 · pdp-fullkit · devices · check-your-dish · zip-screener · 187-lead-cases · babyfood · +41 more
Reveal / Disclose
Native <details> collapsible content. Used for fine-print disclosures, source citations, "show more" sections, FAQ items.
Why is the 2.2 µg/day FDA IRL the threshold?
Live on 36 pages: home-v2 · pdp-fullkit · devices · ppb-vs-dose-heavy-metals · 187-lead-cases · affiliates · babyfood · babyfoodingredients · +28 more
Journey Breadcrumb
The 6-stage Lead Safety Journey breadcrumb. Lives at the top of every journey/topic page. Pill-style steps with hover affordance, current-stage highlight.
The journey bar at the very top of this page is the device. The breadcrumb appears on the same 144 pages listed below.
Live on 144 pages: baby-proof · pdp-fullkit · devices · babyproof · ppb-vs-dose-heavy-metals · baby-food-meta · check-your-dish · infant-formula · +136 more
Quizzes & Risk Screeners 16 components
Auto-advancing quiz and risk meter (inline), plus the live screener and cost-model tools.
Inline Quiz · auto-advancing
Auto-advancing single-question-at-a-time quiz. Weighted scoring, color-coded result band. The demo below is a real working 2-question quiz that scores and lands on a tier.
Live on 10 pages: baby-proof · home-v2 · firsttest-parent · home-funnel-prototype · home-funnel-prototype-v2 · ndms-homegoods · new-doesnt-mean-safe · the-cleaning-mat-advertorial · +2 more
Risk Meter · 3-band µg/day
3-band result indicator (LOW · MODERATE · HIGH RISK), color-coded green / amber / red. Renders µg/day total against the FDA IRL with bold typography.
Below 2.2 µg child IRL. Clean.
1.5x the child IRL.
3.7x the child IRL.
Live on 39 pages: baby-proof · home-v2 · devices · check-your-dish · zip-screener · 187-lead-cases · babyfood · babyfoodingredients · +31 more
Lead Help Finder · government assistance screener
Standalone tool. Nine questions (location, build year, own/rent, household size, income band, child/pregnant, elevated blood lead, current benefits, rural/urban), then a prioritized stack of the federal, state, county, and city programs that pay for lead testing and lead-paint removal, each with a one-tap call button and a "what to say when you call" script. 170 programs across all 50 states plus DC, with an always-on national fallback so it never returns nothing. Lives at /pages/lead-help and is linked from the lead-screener result via a coarse, no-PII handoff.
Find help paying for lead testing and removal
If your home may have lead, there are government programs that will test it, remove the lead paint, or cover your child's blood lead test, most of it free or low cost. Answer a few quick questions and we will show you the programs near you and exactly who to call. No name or email required.
Data Charts & Sliders 28 components
Every interactive chart, slider and animated data viz, including the IQ-curve and ADHD sliders.
FDA IRL Card Pair
2.2 / 8.8 µg/day card pair. The FDA Interim Reference Level for children and adults. Anchor for any µg/day calculation across the site.
FDA IRL · child
FDA IRL · adult
Live on 38 pages: baby-proof · home-v2 · devices · babyproof · ppb-vs-dose-heavy-metals · baby-food-meta · infant-formula · zip-screener · +30 more
Lead Overlay Map · Canvas choropleth
Self-contained Canvas choropleth. 22 county and state layers in a prominent left-rail switcher, Albers equal-area projection, hover tooltips, and the Murderland lead point-sources as toggleable markers. One client-side fetch of a compact JSON off the Shopify CDN, then everything is drawn on a single canvas. The instance below is the real working widget, live data and all.
Live on 1 page: the-lead-overlay-map
Cohort Explorer · 4-panel SVG
Four-panel cohort explorer, pure inline SVG, all data inlined (no fetch). Panel 1 marches one birth cohort through its life by age. Panel 2 is the interactive overlay explorer (series dropdown, defaults to robbery, draws the outcome against that cohort's integrated childhood blood lead). Panel 3 is the CORE-vs-sequestered correlation leaderboard. Panel 4 is the integrated-driver curve. The instance below is the real working widget.
Live on 1 page: the-leaded-generation-explorer
Body & Health Visuals 2 components
Brain and life-stage SVG systems: the developmental-window and damage-progression art.
Brain SVG · 0–6 development window
Inline SVG visualization showing the 0–6 brain-development window. The original "brain wires up" sequence sized 25% → 95% across early childhood. The new life-stage SVG section below extends this into adulthood.
View the full 5-stage sequence on babyproof.
For the new life-stage portraits + brain damage progression + behavioral pictograms, scroll to the next section ↓
Live on 5 pages: devices · babyproof · ppb-vs-dose-heavy-metals · baby-food-meta · infant-formula
Life-stage + brain SVGs
Editorial-style inline SVG illustrations matching the existing 0–6 brain. 8 files. Toddler on baby-proof. Kid on school-age content. Adult on cookware. Senior on /journey-seniors. Restrained red for harm, lime echoes the FluoroSpec glow. Vertical femur with thermometer-style fill across the lifetime accumulation curve (5% → 100%).
CDN URLs · drop them anywhere with <img src="…">
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/behavior-pictograms_9993e281-8ba0-4495-96e3-ee671ffc3d30.svg?v=1778160090
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/brain-areas-affected_d53cce2f-1ff8-4b11-af3f-a20974da73ba.svg?v=1778160093
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/brain-damage-progression_bc61e2de-9019-4086-b15f-c7055e250959.svg?v=1778160096
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/life-stage-adult_c974347b-1d10-49bd-8f20-ce8879352376.svg?v=1778160100
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/life-stage-kid_93f4e419-e942-4ab2-a41f-175bd20b50a9.svg?v=1778161954
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/life-stage-senior_53344b13-9504-480d-93d8-d2b8eedb4434.svg?v=1778161961
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/life-stage-teen_c89d7380-39c8-47d8-9c7b-7e4c242c5e11.svg?v=1778161957
https://cdn.shopify.com/s/files/1/0787/7705/7504/files/life-stage-toddler_8de89a19-3c85-4172-be88-019e3a484841.svg?v=1778160112
Life-stage portraits
Brain damage progression · 0 → 10 µg/dL
Brain areas · what gets hit
Behavioral pictograms
Lookups & Calculators 13 components
Searchable databases and dose calculators.
Live Lookup · 3,863 dishes
Real working search. Type a brand or pattern below — it hits the live dishes JSON (3,863 rows from EverythingLead + DetectLead's XRF database) and renders matches with verdict + ppm. Type "pyrex" or "talavera" to test.
Live on 23 pages: devices · check-your-dish · infant-formula · babyfood · babyfood-lookup · brand-averages · easy-wins-dishes · lead-database-babyfood · +15 more
Engagement & Galleries 22 components
Gamified and gallery components.
Cohort Research Collection 5 components
The Leaded Generation collection: cohort hub plus four interactive widgets exploring tetraethyl-lead exposure across birth cohorts, countries, counties, and personal birth year.
Lead Research Explorer
Lead exposure research, explorable
Every peer-reviewed study we could legally index on what lead does to people and where it comes from. Drill basket to sub-basket to specific entity to study design to population to decade. Built for researchers and clinicians.
Loading the index.
Metadata from OpenAlex; abstracts and citations fetched live per paper on request. Read links resolve to the open-access copy where one exists, otherwise the DOI. Anchor references are the authoritative U.S. government toxicology reviews. A research aid, not medical or legal advice.
composition primitives 10
Stat strip · big-number row
Three to four pull-numbers in a row, tabular-nums so the row stays still when values change. Used on /baby ("47,802 results"), /babyfood, /home-v2.
Value card · 3-column grid
Icon + heading + short body, repeated. The default block for "what's in the box," "why this," "what you can test." Auto-fit columns at 220px min.
Paint
Lead-based paint in pre-1978 homes, layered under newer coats. The drip bottle finds it on chips and chalking.
Dust
The wipe-and-spray method for window sills, floor edges, and any surface a toddler crawls over.
Dishes
Painted ceramic decorations glow green under UV. The white background stays dark.
Comparison row · us vs. them
Three-column table with a center divider. Used on /fluorospec-vs-lumetallix, /compare. Each row is one criterion, two verdicts.
Pull quote · verbatim block
Customer or expert quote with attribution. Left rust rule, Georgia, no oversize quotation marks, no italic body.
Most of the people buying my lead tests already had a lead-poisoning diagnosis. The point is to test before, not after.Eric Ritter · DetectLead
Notice callout · info / warn / ok
Three tones for inline asides. Icon + heading + body. Not for legal copy (those use the verbatim template).
How to read the glow
Bright green on the painted decoration means lead-bearing pigment. White ceramic stays dark because there is nothing for the reagent to react with.
Hot or acidic food on painted china
Citrus, tomato, coffee, and hot dishes leach more lead than cold food. If the dish glows, do not serve hot or acidic food on it.
Cleared
No glow on the painted decoration after 60 seconds under UV. Re-test after replacing the bottle every 12 months.
Step-by-step · numbered process
Four to six steps with big serif numerals. Used on /how-it-works, /how-to, hero "Three steps to an honest answer."
Spray or drip onto the surface.
Drip bottle for dishes and decorations. Spray bottle for walls, dust, soil samples.
Wait 30 seconds.
The carrier evaporates. The reagent stays.
Shine the UV light. Read the glow.
Green means lead. The intensity tracks roughly with lead concentration. No glow means below the detection floor.
Ribbon banner · lime accent
The sharp lime ribbon used to flag offers, downloads, or value. Use sparingly. Hairline accent rule still applies.
Anchor TOC · sticky in-page jump menu
Sticky monospace strip with section links. Lights up the current section on scroll. Used on long story pages and devices itself.
Photo + caption · framed
Rounded card with image up top and caption below. Caption is real sentences, not lazy alt-text rewrites. Used on cases, products, stories.
Tags / chips + source citation block
Two related primitives. Tags categorize and filter; citations close a story page with sourcing.
- FDA Interim Reference Level for lead in food. fda.gov
- California AB 899 (2024). Baby food heavy-metal disclosure. leginfo.legislature.ca.gov
- Healthy Babies Bright Futures (2025). Rice report. hbbf.org
Lead Risk Validation: map vs. measured blood lead (Michigan)
Michigan: the map versus the blood tests
Our lead-risk map is built only from public housing age and poverty data. It has never seen a blood test. We held it against Michigan's real childhood blood-lead, tract by tract. Here is the prediction next to what was measured.
What we predicted
What was measured
Hover any neighborhood to compare both numbers. Where the maps share color, the prediction matched reality.
Why this matters
A risk map is only worth trusting if it agrees with where children were actually poisoned. In Michigan it does, at a moderate level. Most of the country has no public blood-lead map at all. A prediction from data every neighborhood already has brings the same warning everywhere.
Sources: Michigan childhood blood-lead surveillance, aggregated by census tract in Zartarian et al., Environmental Science & Technology, 2024 (DOI 10.1021/acs.est.3c07881). Predicted risk: U.S. Census ACS 2022 housing age + poverty, scored by DetectLead.
Lead risk + targeting tools
Widget · Fireworks lead exposure calculator
Set off some fireworks. Watch the dose.
Live on /fireworks. Pick a product, light a few, see how much lead reaches the lungs against the FDA daily reference levels. Shows that dose is concentration-driven, trace product is negligible, the rare loaded outlier is the real thing.
The backyard exposure calculator
Against the FDA Interim Reference Levels: 2.2 µg/day child, 8.8 µg/day adult.
1. Which firework?
2. How many? 12
3. Where?
Order-of-magnitude model: 30 g composition/device, 50% airborne, outdoor dispersion (~2,000 m³ watching, ~120 m³ in the smoke), 0.02 m³/min breathing, a few minutes in the plume per device. The point is the size of the gap, not the decimal.
ZIP + Address Lead Risk Searcher · live 52M-home lookup
Two-step consumer searcher: ZIP → area risk score (app.zip_know_risk RPC: Census era mix × AHHS probabilities × ACS poverty factor), then street address → that home's real year built + lead probability (app.lookup_address RPC, trigram index over 52.2M assessor records). Live on /know-your-risk.
Federal Building Lookup · 283,269 HUD/USDA properties
Searches public housing buildings (real construction dates), Section 8 multifamily (REAC scores), FHA-insured, LIHTC (year placed in service, flagged *), and USDA rural by name/street/city + optional state, oldest first, via app.hud_lookup RPC. Live on /federal-housing.
Address lead-risk lookup (from /cataldo)
Zip-level lead-era housing from the screening database, Superfund basin flag for Silver Valley zips, FEMA flood map link for the exact address.