Lead Harm-Curve Ad Library
97 animated chart-ads built from real, sourced lead-health data (Braun, Lanphear, Power, McFarland/PNAS, NHANES). Each is numbered and sorted into a basket by who it speaks to. Every clip is a 1080x1080 social ad. Walk a basket, call the numbers, say what to cut.
movable = animated, good for Reddit + IGr/ = subreddit targetIG interest targetchart type
The Films 3 cinematic video ads
One Pixar-style universe, one recurring child. Each routes to its destination. Captions burned in for muted feed autoplay.
FILM
The Empty Chair
→ detectlead.com/jitter (statics library)
FILM
The Test Paper
→ detectlead.com/lead-screener (risk screener lander)
FILM
Don't Get Left Behind
→ detectlead.com/jitter-live (the left-behind theme)
Left Behind (the new thesis) 25
The mass lead era is over. Now it is just the few. Do not be one.
#100
One classroom. One dose.
Braun 2006; NHANES decline
all parents
#201
When every kid was leaded, yours kept pace. That class is clean now. The one kid still getting a dose slides left alone.
CDC NHANES blood-lead trend, 1976-2020
first-time parents of kids under 6
#202
In 1975 lead moved the whole class. Your kid was average. Now it moves one desk. The other 24 stay sharp, and 6.4 points puts your kid dead last.
Lanphear 2005; Bellinger 2004
parents of kids under 6 in a clean, high-achieving peer group
#203
The top group used to be crowded. Now it's one kid. Carrying 4.1x the ADHD odds alone.
Braun 2006, NHANES 1999-2002
parents of school-age kids in clean, high-functioning peer environments who worry about focus, behavior, and their kid falling behind
#204
Half this grid used to be lit. Now it's nearly dark. The lit dots don't blend in anymore. You decide which set your kid is in.
McFarland/Hauer/Reuben 2022, PNAS
parents of young kids who want their child in the high-functioning, unleaded peer group
#205
The top heart-risk band used to be crowded. Your generation has mostly cleared out of it. Don't be the one still standing there.
Lanphear 2018, 14,000+ adults, 20-yr follow-up
Adults 55+ who came of age during peak leaded-gasoline years
#206
Childhood lead dropped 96%. The block went clean. Your old walls didn't get the memo.
EPA pre-1978 lead-paint housing; CDC/NHANES blood-lead trend
owners of pre-1978 homes on newer or remediated blocks (century-home owners, renovators, old-house buyers)
#207
Lead used to drag every kid's curve left. Now it only drags the few who still get a dose, behind a class that didn't.
Lanphear 2005; PNAS 2022 (McFarland/Hauer/Reuben)
parents of kids under 6, especially in pre-1978 housing or with lead risk factors
#208
The whole class used to slide left together. Now the curve only moves for the kid still getting the dose. 6.4 points, alone.
Lanphear 2005, pooled analysis
parents of kids age 1 to 5, especially in older homes or high-risk ZIPs
#209
Your baby is born onto the clean curve. Today's average dose is 0.65, not the 1970s. Lead is the one thing that drags their slice back.
Lanphear 2005; Bellinger 2004
expecting parents and parents of newborns 0 to 6 months, pre-solids
#210
Lead cost the country 824 million IQ points. Then it left, and the curve climbed back. The kids still getting a dose didn't make the trip.
PNAS 2022 (McFarland/Hauer/Reuben); Lanphear 2005
parents of kids under 6 who track development and percentiles
#211
The leaded curve never slid back. 5.9 points each, 19.4 million of them. Your kid stands on the clean curve. For now.
PNAS 2022, worst cohort 1965-69
adults 55+ born 1960-1975, the peak-lead childhood cohort, now grandparents
#212
The short fuse. The lost focus. The leaded generation grew up huffing it. 18% of their dementia traces back to that childhood lead. Your kid doesn't have to join the club.
Power 2023; Reuben 2020
adults 45-70 raising or visiting young kids who see the cognitive decline in their own parents' generation and don't want it repeated
#213
The trait you call boomer brain was partly a dose of lead. That door closed. Keep your kid out.
PNAS 2022, McFarland/Hauer/Reuben
parents of kids under 6 who see lead as an old-generation problem
#214
The short fuse we joke about in the old guy ran on lead. Kids in the top group had 4.1x the odds of ADHD.
Braun 2006, NHANES 1999-2002
parents of kids under 6 who associate impulsivity and short tempers with the older leaded generation
#215
Half the older generation grew up with lead in their blood. Almost none of today's kids do.
McFarland/Hauer/Reuben 2022, PNAS
parents of kids under 6
#216
The worst-hit generation got 5.9 IQ points taken at the door. 19.4 million of them. That door is the one you close for the grandkids.
McFarland/Hauer/Reuben 2022, PNAS
adults 55+ and the grandparents whose homes kids visit
#217
Lead poisoning is rare now. Old houses are where it still hides, and your kid could be the one.
EPA pre-1978 housing; CDC NHANES (96% drop)
owners of pre-1978 / old houses with young kids
#218
Most kids' kitchens don't have this jar. Pink salt runs 10x the lead of plain sea salt.
DetectLead analytical canon; FDA, disclosed lot 47,802
home cooks with imported spices or pink salt in the kitchen
#219
Lead in kids fell 96% nationally. But it didn't fall evenly. Some ZIPs still hold the few. Yours might be one.
EPA housing-age x burden; Supabase app.zip_risk
parents and homeowners in higher-risk ZIPs (old housing stock, elevated local burden)
#220
The range stays at the range. The bench doesn't. It rides your hands to the kitchen.
NIOSH, take-home lead exposure; CDC childhood blood lead 15.5→0.65 ug/dL (96% drop)
Hunters, shooters, and home reloaders/casters with young kids at home; range members and bullet-casting/soldering hobbyists who handle lead and then go home to family
#221
Childhood lead fell 96%. So nobody screens for it anymore. The one kid who still has it gets missed.
CDC NHANES blood-lead trend
parents of young kids who assume lead is a solved, past-generation problem
#222
A leaded class got accommodations. Your kid would get a sharp room and no net.
Lanphear 2005; Bellinger 2004
parents of kids under 6
#223
About 1 in 5 dementia cases in your generation trace back to old lead. Almost no one ever names it.
Power 2023; Reuben 2020
Adults 55+ in the peak leaded-gasoline cohort, plus the adult children caring for them
#224
Almost every jar is clean now. That is how one bad lot feeds the kid nobody's watching.
Disclosed baby food lot 47,802 (California AB 899, 2025)
parents and grandparents who feed store-bought baby food, jars and pouches
Kids Now 18
IQ, ADHD, behavior. Parents of young kids.
#101
The more lead a child carries, the higher their odds of ADHD. Top group: 4x the risk.
Braun 2006, NHANES 1999-2002
parents of kids under 6
#102
Kids in the top lead group had 4.1x the odds of ADHD as the kids in the bottom group.
Braun 2006, NHANES 1999-2002
first-time parents of kids under 6
#103
Lead doesn't pick one kid. It drags the whole class 6.4 IQ points left.
Lanphear 2005; Bellinger 2004
parents of toddlers age 1 to 5
#104
Lead slides the whole curve left. That's 6.4 IQ points off a developing brain.
Lanphear 2005, Bellinger 2004
new and expecting parents of kids under 6
#105
Lead doesn't wait for a high number. Every rung up the ladder takes IQ that never comes back.
Lanphear 2005; Bellinger 2004 lead-IQ dose-response
parents of kids under 6
#106
You were born at 16. Your kid starts at 0.65. Keep them there.
NHANES CDC; EPA tetraethyl lead data
parents who grew up in the 70s and 80s, now raising young kids
#107
We got the lead out of the air. The last of it is still in your house, on the things your kids touch.
NHANES CDC; EPA tetraethyl lead data
parents of young kids, history-minded readers
#108
Lead cost America 824 million IQ points. Every one of those points came off a real kid. One of them lives in your house.
McFarland/Hauer/Reuben 2022, PNAS
parents who want the scale of the problem
#109
More than half of us grew up with lead in our blood. Your kids don't have to.
McFarland/Hauer/Reuben 2022, PNAS
parents of young kids
#110
Leaded gas was banned. Then violent crime fell, 21 years later. The same lead still hides where your kids play.
Nevin 2007; Reyes 2007; FBI UCR
parents thinking about behavior and impulse control, not just IQ
#111
Verbal scores fell 28 points. Lead in the home chips away at the same words and focus.
NCES Digest Table 226.40; Bleske-Rechek and Browne 2014
parents who care about school outcomes
#112
The fidgeting and lost focus can be the lead talking. Up to 4.1x the ADHD odds.
Braun 2006, NHANES 1999-2002
parents of school-age kids worried about focus and behavior
#113
Your generation already paid. Your kids do not have to pay the same tax in IQ points.
McFarland/Hauer/Reuben 2022, PNAS; Lanphear 2005
parents born before 1980 comparing their own exposure to their kids
#114
6.4 IQ points is a whole letter grade. Low-level lead can take that from a kid under 6.
Lanphear 2005; PNAS 2022
parents of kids under 6
#115
"A little lead is fine." The curve is steepest at the lowest doses.
Lanphear 2005, Bellinger 2004; CDC no-safe-level
parents who think a little lead is fine
#116
We took the lead out of gas and paint. The last of it is still in your house, on the things a toddler puts in their mouth.
NHANES CDC; EPA tetraethyl lead data
parents of kids under 6, optimistic and prevention-minded
#117
Impulse control is wired in early childhood. Lead corrodes the wiring.
FBI UCR; Nevin 2007
parents thinking long-term about impulse control and behavior
#118
You check the car seat twice. More lead, the higher his ADHD odds climb. Check the house too.
Braun 2006, NHANES 1999-2002
dads of kids under 10
Older Adults 19
Dementia, heart, bone-lead. Age 55+.
#120
The lead you took in decades ago is still scoring your heart. You can stop adding to it.
Lanphear 2018, 14,000+ adults, 20-yr follow-up
adults 55 and older
#121
You grew up breathing leaded air. You can't undo that dose. But your home is still adding to it.
Lanphear 2018, Lancet Public Health
Adults 55+ who came of age during peak leaded-gasoline years
#122
Lead doesn't leave. It sits in the heart for decades. It has already taken 21 million American hearts. Yours is still carrying every old dose.
Lanphear 2018, Lancet Public Health
adults 55+ who want the real scale of lead's heart toll
#123
You grew up breathing leaded gas. It's still in your bones, and in your heart. Now your grandkids visit the same house.
Reuben 2020; Power 2023; CDC mortality
adults 55+, public-health minded, born before 1980
#124
The lead that strained your heart is the same lead now tied to dementia. You can't undo the dose. You can stop adding to it.
Power 2023; Reuben 2020
adults 55+ and Alzheimer's-aware families
#125
Nearly 1 in 5 dementia cases trace back to childhood lead. The dose from back then is done. The dust in the house isn't.
Power 2023; Reuben 2020
adults 55+ and the people caring for them
#126
Lead you took in decades ago didn't leave. It stored in bone, and now your bones are leaking it back.
Todd 2000; Kosnett 2010; NHANES cohort BLLs
adults 60 to 75, born 1940 to 1975
#127
Your bones still carry the lead you breathed in the 70s. You can't take that back. But you decide what gets added next.
Todd 2000; Kosnett 2010; NHANES cohort BLLs
adults 60-75 who grew up in the leaded-gasoline era
#128
Lead has a 30-year half-life in bone. What you took in decades ago is still leaking out today, and the grandkids crawl on the same floors you do.
O'Flaherty 1991; Hu 1998; Lanphear 2018
adults 55+, near retirement age
#129
The most lead-exposed third carried 1.48x the odds of type 2 diabetes.
Tsoi et al. 2016, NHANES 1999-2010
adults 55+ managing blood sugar
#130
The same low lead that strains an older heart settles into the dishes and walls where the grandkids eat and play. One screen protects both.
Lanphear 2018, 14,000+ adults, 20-yr follow-up
grandparents 55+ who host and cook for the family
#131
You carry a lifetime of lead in your bones. It still leaches out, and the dose keeps climbing. The same paint is still in the house the grandkids visit.
Power 2023; Reuben 2020; Wang 2026 NHANES bone-lead cohort
adults 55-85, baby-boom cohort
#132
You grew up breathing leaded gas. Your bones and heart still carry the dose. This curve is your generation.
Reuben 2020; Power 2023; CDC mortality
adults 55+, history-minded, born before leaded gas was phased out
#133
The lead you swallowed as a kid got stored in your bones. Menopause sends it back into your blood.
Todd 2000; Kosnett 2010; NHANES
women 50 to 65 at or near menopause
#134
You count every carb and sugar. Lead never made the list. The top tertile carried the highest diabetes risk.
Tsoi et al. 2016, NHANES 1999-2010
adults 55+ managing or watching blood sugar
#135
The more lead in your blood, the higher your heart risk. At the top, nearly four times. It builds up over a lifetime.
Lanphear 2018, Lancet Public Health
adults 55+ who want one clear number on heart risk
#136
The lead you got as a kid is stored in your bones, and it leaks out for life.
Kosnett 2010; Lanphear 2018
adults 55 and older
#137
Old paint, old pipes, old dishes. The lead is still in their house. You are the one who can check it.
Power 2023; Reuben 2020; Wang 2026 NHANES bone-lead
adult children caring for aging parents (45-65), plus their own young kids at home
#138
The lead from childhood is still in the house. It took points off your IQ. Now the same cohort is facing memory loss.
PNAS 2022 (McFarland/Hauer/Reuben); Power 2023
adults 55+ born 1960-1975, the peak-lead childhood cohort
Homeowners, Old House 10
Paint age, dust, renovation. Pre-1978 homes.
#140
Built before 1978? The paint almost certainly has lead in it. And sanding it turns that into dust you breathe.
Census ACS5 2022; EPA pre-1978 (LCRI/LCRR)
owners of pre-1978 homes (renovators, century-home owners)
#141
You bought the old house with your eyes open. The lead paint is under the charm, waiting for a sander to set it loose.
EPA pre-1978 housing; Census ACS5 2022
old-house owners and restorers, homes built before 1950
#142
The pipe to your house might be made of lead. So might the paint inside it.
EPA 7th DWINSA Update, Nov 2025
homeowners on municipal water in high-tier states (NY, IL, OH, MI, PA, NJ, IN, MO)
#143
Old house, two old hazards. Lead under the paint. Lead in the line.
EPA 7th DWINSA, Nov. 2025
homeowners worried about tap water, pre-1986 homes
#144
The wall is fine until you sand it. Then the lead becomes dust you breathe and it settles on everything.
EPA RRP Rule; Census ACS5 2022
DIY renovators of homes built before 1978
#145
The house you could afford was built before 1978. That paint is still on the walls.
Census ACS5 2022; EPA pre-1978 housing
parents renting or owning in high pre-1978 ZIPs
#146
That charming old house? 6 in 10 here predate the 1978 lead paint ban.
Census ACS 2018-2022, B25034
old-house buyers in due diligence
#147
You can't replace the building's pipes. But the painted sills your kid grabs? That call is yours.
EPA 7th DWINSA Update, Nov 2025
renters in older multi-unit and pre-1986 buildings
#148
An old house has two lead stories. Old paint on the walls. Old pipes in the ground. You can read both before you start.
Census ACS5 2022; EPA 7th DWINSA Update 2025
old-house owners deciding to test
#149
Your house is old enough to have lead paint. That is not a verdict. It is one check before you sand or the baby crawls.
Census ACS5 2022; EPA pre-1978 housing
anxious new owners of pre-1978 homes
Pregnancy & New Parents 9
Bottles, formula, the first feed.
#150
Your body shares its lead with the baby. Calcium helps you keep 84% less of it, but you still have to find where it's coming from.
Roh 2020, PubMed 33006127; Sargent 1999, PubMed 10537370
pregnant women and new parents
#151
An empty stomach pulls in far more lead per exposure. In pregnancy, you eat for two.
Roh et al. 2020, PubMed 33006127
pregnant women managing diet and prenatal supplements
#152
The same fleck of lead paint. A grown adult passes most of it. Your baby absorbs up to 60 times more.
Roh et al. 2020, PubMed 33006127
pregnant women and new parents, nutrition-curious
#153
For a baby, the safe lead ceiling is tiny. One contaminated bottle blows past it before the first feed of the day.
FDA IRL; DetectLead kitchen testing
formula-feeding parents of infants 0-6 months
#154
You boiled the bottles. You washed every part twice. Nobody checked them for lead.
FDA IRL 2022; DetectLead kitchen testing
expecting parents prepping the nursery
#155
Your baby's first bite lands on an empty stomach. That empty gut soaks up 68% of any lead it meets. So clean the bowl before you fill it.
Roh et al. 2020, PubMed 33006127
new parents starting solids (baby 4-12 months)
#156
Calcium helps your body block lead. But it still has to get in first. Find it in the nursery before the baby does.
Sargent 1999, PubMed 10537370; Roh 2020
pregnant women, bone-lead aware, planning first feed
#157
Your prenatal calcium blocks 60x more lead from food. It does nothing about the lead already on the crib rail and the windowsill. That dust reaches the baby a different way.
Roh et al. 2020, PubMed 33006127
pregnant women already taking a calcium or prenatal supplement
#158
One pouch. Two and a half days of the ceiling, in a single serving.
FDA IRL (2.2 µg/day child); DetectLead kitchen testing
parents reading baby food labels, kids under 3
Food & Kitchen 9
Baby food, spices, salt, dishes.
#160
You switched to pink salt to eat cleaner. It carries 10x the lead of plain sea salt.
DetectLead analytical canon
home cooks who switched to pink salt
#161
The salt you bought because it sounded clean can carry 10x the lead of plain table salt. Wellness on the label is not a lab result.
DetectLead analytical canon
wellness-minded home cooks who chose pink salt for health
#162
That jar of puree got disclosed for a reason. Lead doesn't wash off a baby's brain.
California AB 899, 2025
parents of babies and toddlers
#163
47,802 baby food lots now disclose their metals. You can read your jar first.
California AB 899, 2025
parents who buy baby food pouches weekly
#164
We tested 5,818 dishes for lead. The one you eat off could already be on the list.
DetectLead dishes database, 2026
families using vintage or ceramic dishware
#165
The vintage pattern on your shelf was painted with lead glaze, and you eat off it.
DetectLead ceramic dishes database
thrifters and vintage dishware collectors
#166
That old plate looks fine. Then tomato sauce sits on it, and the acid pulls the lead out into dinner.
Roh et al. 2020, PubMed 33006127
home cooks using acidic foods on old or vintage dishes
#167
That pretty pink salt in your grinder carries 10x the lead of plain sea salt.
DetectLead analytical canon
feed-scroll home cooks
#168
You cook the jar food and serve it on the family plate. Both can carry lead. Both are checkable now.
California AB 899; DetectLead dishes database
parents who cook for toddlers on family dishware
Hunters & Hobby 4
Venison, take-home lead, the workbench.
#170
You cast, you reload, you solder. Then you pick up the baby. The lead rides your hands to the high chair.
EPA RRP rule; CDC take-home lead; lead dust transfer literature
hobbyists who reload, cast bullets, solder, or refinish, especially ones with young kids at home
#171
A gut-shot scatters bullet fragments through the meat. Stomach acid dissolves them into lead your family absorbs at dinner.
Roh et al. 2020, PubMed 33006127
hunters who eat their own venison and process their own deer
#172
Solder dust rides home on your hands. It settles on the counter where the kids eat. You can find it before they do.
Roh et al. 2020, PubMed 33006127
stained-glass, fishing-weight, and figurine hobbyists with kids at home
#173
You clean the rifle at the kitchen table. The lead dust stays after the gun is put away, on the bench, the bowl, the spot the kids eat.
EPA RRP rule; take-home lead dust transfer literature
hunting dads, pre-1978 home or workbench, kids at home
Geography / Area 3
Where the risk is highest, by area.
#175
3,810 places tested worse than Flint. A map can't tell you about the paint on your own walls.
Pell & Schneyer 2016, Reuters
parents nationwide checking their own area
#176
Flint was not the only one. Thousands of neighborhoods were worse. One of them might be your block.
Pell & Schneyer 2016, Reuters
Parents who followed the Flint coverage and want to check their own area
#177
In your city, almost half the kids tested high for lead. For ten years straight.
Pell & Schneyer 2016, Reuters
parents in Baltimore, Cleveland, and Philadelphia
DetectLead / Fluoro-Spec. Internal creative review. Numbers cite published studies; see each card source. Animated ads lazy-load as you scroll.