Eric Everything Lead.
The writing voice and the long-form side of DetectLead. Field notes, case write-ups, opinion pieces. Same project, same person, less e-commerce framing.
01
What lives over here.
F
Field notes
<a href="/field-notes">/field-notes</a> — the short observations.
C
Cases
<a href="/upgrade/case-studies">/case-studies</a> + <a href="/upgrade/187-lead-cases">/187-lead-cases</a>.
O
Opinion
Hypertension, ADHD, dementia, kidney. The downstream effects nobody connects back to lead.
02
Why a separate voice.
The DetectLead shop voice is product-led: get the kit, find the source, fix the dose. The Everything Lead voice is documentary: this is what lead has been doing for a hundred years, and most people did not see it.