Ding.
Ding by HearBat · Hearing wellness
Not ready for hearing aids? Good.
Ding gives your AirPods a personalized hearing profile in 8 minutes. No beeping. No hand-raising. No appointment.
Test your hearing free
IMAGE A — HERO
67yo woman, AirPods Pro, dinner table
warm editorial photo · 4:5
fal.ai / flux-pro
Hearing loss is the #1 modifiable risk factor for dementia.
The 2024 Lancet Commission on dementia prevention identified hearing loss as the single largest modifiable risk factor, ahead of physical inactivity, depression, and smoking.
The ACHIEVE trial at Johns Hopkins found treatment can cut cognitive decline by nearly half in high-risk adults — over three years.
Lancet Commission 2024 · ACHIEVE 2023
2×
dementia risk with mild hearing loss
3×
dementia risk with moderate hearing loss
5×
dementia risk with severe hearing loss
48%
reduction in cognitive decline with hearing treatment (ACHIEVE)
Your hearing test was invented in 1947. Your iPhone wasn't.
The old way
Audiologist booth.
- 3-hour appointment
- Soundproof booth
- Beeps, not words
- Hand-raising
- $200–400 out of pocket
- Abstract threshold chart
IMAGE B — OLD TEST
1960s audiometry booth, B&W
vintage · clinical · cold
The Ding way
Your couch.
- 8 minutes
- Your living room
- Real words, real sentences
- Repeat what you hear
- Free to start
- AirPods calibrated to you
IMAGE A.2 — DING
same woman, iPhone in hand, AirPods in
relaxed, warm interior · 16:9
How Ding works.
Six clinical methods, validated in peer-reviewed audiology research, compressed into a single 8-minute test. Then your AirPods do the rest.
Speech-based testing
You repeat real words and sentences out loud. Ding listens, scores you in real time, and maps where your comprehension drops off — not just your tone thresholds.
Speech-in-noise
The test runs the same speech against calibrated background noise. This is the test that predicts real-world hearing difficulty better than any tone audiogram.
Minimal pairs
Forced-choice discrimination across the consonants that fail first — b/p, f/th, s/sh. Catches the early high-frequency loss tone tests miss.
Real-time adaptation
Ding senses the environment you're in — kitchen, café, sidewalk, theater — and adjusts your AirPods' speech amplification automatically.
Your hearing profile
A personalized frequency curve, written to your AirPods in one tap. The same calibration audiologists do — without the audiologist appointment.
Dementia risk tracking
Retest monthly. Ding tracks the slope — and flags meaningful change in your speech-in-noise score, the strongest cognitive correlate in the literature.
IMAGE C — BEFORE
72yo man at dinner party
desaturated body, vibrant scene around him
"present but withdrawn"
Untreated
IMAGE D — AFTER
same man, fully saturated
leaning in, AirPods Pro visible
"back in the room"
With Ding
Untreated hearing loss withdraws you from the room. Treating it brings you back.
Three ways to start.
The free version takes the test. Ding+ keeps it accurate as your hearing changes. Pro is for clinicians.
Free
Take the test
$0
- Full 8-minute hearing test
- One-time AirPods profile
- Basic audiogram and results
- Speech-in-noise score
Ding+
Most people pick this
$4.99/mo
- Everything in Free
- Real-time environment adaptation
- Monthly retesting & tracking
- Cognitive risk trending
- Speech-in-noise training
- Export to your PCP
Ding Pro
For audiologists
$49 + hardware
- Everything in Ding+
- Physical calibration coupler
- Clinical-grade accuracy
- Multi-patient dashboard
- CPT-aligned export